P&C drink and review an amber ale from Nepenthe brewing, then discuss the Ubertrends shaping society.
Michael Tchong’s groundbreaking 2019 book “Ubertrends: How Trends and Innovation Are Transforming Our Future” revealed eight major societal shifts that are redefining values, behaviors, and our everyday lives in 2025. From the rise of casual living and digital lifestyles to the obsession with anti-aging, wireless connectivity, and the culture of surveillance, these trends illuminate where we’re headed—and what it means for us all.
P&C give them a critical look.
Discover how Casual Living is changing social norms, how Generation X-tasy prioritizes experiences over possessions, and why Time Compression fuels our demand for instant gratification. We’ll delve into the Unwired era of wireless control, the voyeuristic nature of modern media, and the empowering rise of women shaping culture and economy. Plus, we’ll examine the nuanced impacts—both positive and problematic—of these societal transformations.
Whether you’re a trend enthusiast, a curious explorer of societal change, or simply want to understand the forces shaping our future, this episode offers a deep dive into the eight ubertrends steering us into a new era.
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